Audits & add-ons
Know what to fix before you spend more
These are fixed-price written reviews. You send links (and a short brief). We send a clear report and a priority list you can act on, hand to a developer, or ask us to implement.
Start with the four core audits when you want a full look at search, how you show up locally, speed, or security. Each one comes in Light, Standard, and Heavy. Light is a fast read of the loudest issues. Standard is the usual depth for most businesses. Heavy adds competitor context or a deeper remediation path when you need it.
Further down you will find focused single-topic reviews, SEO Foundation packages we can add while building or refreshing a site, and lighter personal options for creators.
SEO Audit
You already have a site, but search still sends the wrong people, or barely anyone. Before you spend on ads or a rebuild, it helps to know what is actually blocking you.
An SEO Audit is a written review of how your pages show up in search today: titles, structure, crawl issues, and a prioritized fix list in plain English. It is a diagnosis, not a rebuild.
Light
$149.99
A fast scorecard of the loudest search problems. Useful when you want a quick read before deciding on deeper work.
What's included
- Titles and page headings checkWhat shows up in Google results and on the page itself. Clear titles help people (and search engines) understand the page.
- Can search engines see the site?We check whether important pages are blocked, missing, or hard to index.
- Top issues listA short list of the highest-impact problems, written in plain English.
Example deliverable: a 2-page scorecard that says “Home title is vague,” “Services page is not linked from the menu,” and “Fix these three first.”
Standard
Best value$249.99
A full crawl of the important pages, with issues ranked by impact and a written action plan. The usual choice for most businesses.
What's included
- Site crawl + findingsWe review the important pages systematically, not just the homepage.
- Must-fix / fix-soon / nice-to-improve rankingIssues ordered by impact so you know what to do this week vs later. No jargon codes.
- Written action planConcrete next steps you can hand to a developer or ask us to implement.
Example deliverable: a report that lists must-fix items (broken links, missing titles), fix-soon items (thin service pages), and an ordered action plan.
Heavy
$399.99
Everything in Standard, plus how you compare to nearby competitors and which content is worth writing or rewriting first.
What's included
- Everything in StandardFull crawl and prioritized action plan.
- Competitor gap notesWhat comparable sites cover that you do not, so you can close the gap on purpose.
- Content prioritiesWhich pages or topics are worth writing or rewriting first.
Example deliverable: Standard report plus a short competitor table and a “write these three pages next” list.
Presence Audit
Someone googles your business and finds three different phone numbers, a dead Instagram link, or a Maps listing that still shows last year’s hours. That confusion costs trust before anyone ever reads your homepage.
A Presence Audit checks the places people look you up (Google listing, site contact details, and main socials) so the story matches everywhere that matters.
Light
$99.99
A quick consistency check across your public listings and top social handles.
What's included
- Google Business Profile glanceYour Google Maps / local listing (if you have one). Categories, hours, and whether it looks complete.
- Name, address, phone consistencyWhether your business name, street address, and phone number match across the places people check.
- Top social handlesAre the links alive, on-brand, and pointing to the right place?
Example deliverable: a one-page checklist noting “phone on Google does not match the site” and “Instagram link in bio is broken.”
Standard
Best value$149.99
A full presence scorecard with graded areas and a short “do these next” list. Strong fit for local shops.
What's included
- Google Business Profile reviewListing quality: photos, categories, posts, and review presence.
- Social + reviews scanWhere customers leave feedback and whether you look active and trustworthy.
- Name / address / phone scorecardConsistency across site, Google, and directories so local search trusts you.
Example deliverable: a scorecard with graded areas and a short “do these five things” list.
Heavy
$249.99
Everything in Standard, plus a look at how nearby competitors present themselves on Google and socials.
What's included
- Everything in StandardFull presence scorecard and priority list.
- Competitor local presenceHow nearby competitors show up on Google and socials, and what you can learn from them.
Example deliverable: Standard scorecard plus a side-by-side of two competitors’ Google listings.
Performance Audit
If the page crawls on a phone, people leave, even when the offer is good. Slow load, jumpy layouts, and heavy images are common, and they are fixable once you know the order of work.
A Performance Audit measures how the site feels to load and points to what to change first, in plain language (not a wall of lab scores).
Light
$179.99
A mobile speed snapshot and the top fixes you can usually act on this week.
What's included
- Core Web Vitals snapshotGoogle’s key speed and stability scores for how the page feels on a phone.
- Top fixesThe few changes that usually move the needle fastest (images, scripts, hosting).
Example deliverable: “Mobile score is weak because the hero image is 3MB; compress it and defer this script.”
Standard
Best value$299.99
Full speed report for phone and desktop, with a clear fix order. The usual depth for live business sites.
What's included
- Phone + desktop Core Web VitalsHow the site feels on both; phones usually matter most for customers.
- What is slowing you downImages, scripts, fonts, and server wait time explained without jargon.
- Ordered fix listWhat to change first for the biggest improvement.
Example deliverable: a report with before/after target scores and a numbered remediation list.
Heavy
$449.99
Everything in Standard, plus a remediation plan and a retest after fixes so you can see the improvement.
What's included
- Everything in StandardFull Core Web Vitals report and ordered fixes.
- Remediation planWho should do what, in what order, with rough effort notes.
- Retest windowWe re-measure after fixes so you know it actually improved.
Example deliverable: Standard report + a week-by-week fix plan and a second measurement after work.
Security Audit
Open folders, weak browser protections, and outdated software often show up long before a breach does. Catching the obvious gaps early is cheaper than cleaning up later.
A Security Audit flags what we can see from the outside (and deeper surfaces when you grant access), then gives you a hardening list you can act on. We do not run exploit demos.
Light
$249.99
Basics: encryption, security headers, and obvious misconfigurations that should not be public.
What's included
- HTTPS / TLS checkWhether the site loads securely and the certificate looks healthy.
- Security headersBrowser protections that reduce common attacks when configured correctly.
- Obvious misconfig listThings like open directories or admin paths that should not be public.
Example deliverable: “TLS is fine; missing security headers; /backup.zip is publicly downloadable.”
Standard
Best value$399.99
Scan summary plus practical hardening recommendations. Strong fit for live business sites.
What's included
- Vulnerability scan summaryAutomated checks for known issues, explained in plain language (no exploit demos).
- Hardening listPractical steps to lock down what we found.
Example deliverable: scan summary with severity, plus a numbered hardening checklist.
Heavy
$599.99
Everything in Standard, plus a deeper look at login and app surfaces when you grant access.
What's included
- Everything in StandardScan and hardening list.
- Login / app surface notesWhen you share access, we review auth and sensitive areas beyond the public site.
Example deliverable: Standard report plus notes on session handling and admin access paths.
Focused reviews
Already know the problem is usability, accessibility, tools, competitors, or the overall plan? These packages stay in one lane so you get a written answer without buying a full-site review.
Pick the title that matches what is stuck. If two feel right, say so in the inquiry and we will help you choose before you pay.
Website / UX Audit
$149.99 to $299.99
Visitors land, look confused, and leave, even when the offer is fine. Often the layout, mobile view, or contact path gets in the way.
We walk the path a customer would take and mark what to change first for clarity and trust.
What's included
- Mobile readabilityHow the site feels on a phone-sized screen.
- Conversion pathCan someone figure out what you do and how to reach you in a few seconds?
- Prioritized UX fixesWhat to change first for clarity and trust.
Example deliverable: annotated notes like “Primary button is below the fold on mobile” and “Contact is only in the footer.”
Request this →Accessibility Audit
$299.99
Low contrast, missing labels, and keyboard traps shut people out. Many of those issues are also easy wins once they are listed in order.
We review against common accessibility guidelines and hand you a fix list developers can work from.
What's included
- WCAG-oriented reviewChecked against widely used web accessibility guidelines (contrast, labels, keyboard use).
- Prioritized fix listIssues ordered so developers know what matters most.
Example deliverable: a table of issues (contrast, missing button labels) with suggested fixes.
Request this →Tech Stack Review
$249.99
Too many tools that barely talk to each other burns time and money. It is hard to know what to keep when everything feels “kind of necessary.”
We inventory what you run today and recommend what to keep, replace, or drop, without a sales pitch for more software.
What's included
- Current tools inventoryWhat you use today and what each one is for.
- Keep / replace / simplifyClear recommendations instead of “buy more software.”
Example deliverable: a one-pager that says keep Stripe, replace the DIY form tool, and drop the unused CRM.
Request this →Competitor Analysis
$299.99
Comparable businesses already own parts of the story online. Guessing what they do well wastes months.
We review 3 to 5 competitors (yours or ones we help pick) and call out gaps and opportunities you can actually use.
What's included
- 3 to 5 competitorsWe pick or use the competitors you name.
- Gaps and opportunitiesWhere they are stronger, and where you can win.
Example deliverable: a short brief with screenshot notes and three opportunities unique to you.
Request this →Digital Strategy Session
$499.99
Stuck between a new site, ads, and “maybe an app”? A longer conversation plus a written plan beats collecting more tools.
Two focused hours with us, then a roadmap of what to do next, in what order, and what can wait.
What's included
- 2-hour working sessionLive call to sort priorities and constraints.
- Written roadmapWhat to do next, in what order, and what can wait.
Example deliverable: a 3 to 5 page roadmap with phases and decision notes from the call.
Request this →
SEO Foundation
SEO Foundation is search setup we do while building or refreshing your site: the titles, tracking, and (when you need it) local listing work that should exist on day one, not six months later.
Basic covers the essentials so search engines can find and understand your main pages. Local builds on Basic for businesses people find nearby, including your Google Business Profile and consistent name, address, and phone. Full builds on Local with a content outline and competitor notes so you know what to publish next.
If you only want a written diagnosis of an existing site, use the SEO Audit above instead. Foundation is for when work is already underway on the site itself.
Basic
+$149.99
The search essentials on a new or refreshed site: keyword research, titles and descriptions for your main pages, sitemap, analytics, and Search Console.
Choose Basic when you need the foundation so Google can find and understand what you publish, without local listing work yet.
- Keyword researchWords and phrases people actually type when looking for what you offer.
- Titles and meta for key pagesThe headlines and blurbs that show in search results.
- Analytics + Search ConsoleSo you can see traffic and how Google sees the site.
Example deliverable: titles and descriptions for your main pages, analytics connected, and a live sitemap.
Local
Often chosen+$349.99
Everything in Basic, plus help showing up for nearby customers: Google Business Profile (your Maps listing), matching name, address, and phone, and titles tuned for local searches.
Choose Local when people find you on Maps and “near me” searches as much as they find you on the open web. This is the package most local businesses pick.
- Everything in BasicCore on-page and analytics setup.
- Google Business ProfileYour Maps listing, set up or cleaned up so locals can find you.
- Name, address, phone consistencySame business details across the site and listing so search trusts you.
Example deliverable: Basic setup plus a claimed or cleaned Google listing and matching contact details on the site.
Full
+$499.99
Everything in Local, plus a content outline and competitor notes so you know what to publish next beyond the homepage.
Choose Full when you want the local setup and a clear plan for pages and topics to grow into over the following months.
- Everything in LocalOn-page basics plus local Maps and contact consistency.
- Copy pack + topic clusterWritten page guidance and related topics to publish over time.
- Competitor gapWhat others cover that you should consider next.
Example deliverable: Local setup plus a content outline and competitor notes you can build from.
Personal options
These $99.99 written checks are for freelancers, creators, and personal sites. They are lighter than the business Presence or SEO packages, and they stay written so you have notes you can keep.
If you only need a conversation, book a free Discovery Call. If you need a developer looking at a live problem on screenshare, book a Blitz Call ($20 for 30 minutes).
Portfolio / Presence Audit
$99.99
Freelance and creator links that look unfinished cost you gigs. People decide in seconds whether you look intentional.
Send your site and main socials. You get a short scorecard on consistency and clarity, plus a priority list of first fixes. This is lighter than the full business Presence package.
Typical turnaround: a few business days after we have your links. Include Google Business Profile if you have one.
Example deliverable: a short scorecard and five concrete tweaks (bio, link in bio, contact clarity).
Request this →Personal Site Review
$99.99
One personal or creator page should make it obvious who you are and how to reach you. If that is fuzzy on mobile, or the contact path is buried, the page is not doing its job.
Send one URL. You get plain-English notes on offer clarity, mobile readability, contact path, and the loudest usability or search nits.
Example deliverable: a page of notes covering offer clarity, mobile layout, and contact path.
Request this →