E-commerce · Midwest boutique
Thread & Grain Co.
Retail / apparel | Design, build, store, dashboards | Next.js · Stripe · Postgres
Signature (Growth) · store + dashboards + subscriptions
Signature storefront for a Eau Claire boutique - 55+ SKUs, collections, Thread Club subscriptions, and customer dashboards.
Screenshots
The problem
Maya Chen had a loyal downtown following but no way to sell beyond walk-ins. Instagram DMs for orders were chaos, and there was no subscription path for customers begging for a monthly style box.
Approach
Ran full qualifying + design discovery, mapped Signature tier with store commerce, then explored three distinct visual directions before shipping the curated warm-modern variant.
Methodology
CEO pipeline: Ryker recon → Sam local SEO pack → Mark positioning → Freddy 3-variant build → Cody voice + copy-to-fit → Quinn mobile gate → Eddy preview deploy with CB demo banner.
What I built
Shipped a 55-product catalog with collection bands, variant selectors, cart→checkout demo, Thread Club subscription SKUs, promo banner, exit-intent capture, FAQ, blog, and admin/customer dashboard surfaces.
Results
- 55+ browsable products across five collections
- Thread Club subscription tier with recurring checkout demo
- Coupon code GRAIN15 and shipping calculator on checkout
- Customer login + order history dashboard
- SEO-optimized PDPs with Local Foundation