Handyman · Tomah, Wisconsin
Seth C. Services
Home and property services | Positioning, design, copy, local SEO | Static HTML · LocalBusiness schema · VPS + PM2
Starter (T1) · three-direction preview
Real client build for a solo handyman in Tomah, Wisconsin. Three design directions, five service categories, real job photography, and a Monroe County local SEO foundation.
Screenshots
The problem
Seth had a Facebook profile, a paper flyer, and a phone number. Work came entirely through word of mouth, and there was no way for someone two towns over to find him or see what he could actually do. He is a solo operator with no crew, so anything that sounded like a franchise would have read as false.
Approach
Rejected the usual three-service handyman template. Positioned Seth as the person you call rather than a service menu, landing on "If it needs doing, call Seth." Grouped the work into five categories with an explicit escape hatch for jobs that are not listed, and built the whole site on real job photos instead of stock.
Methodology
Ryker presence audit → Sam local SEO pack for Tomah and eleven Monroe County towns → brand palette pulled from Seth's own flyer → Freddy three-direction build → Cody copy pass with an honesty rule against invented credentials or reviews → Quinn mobile gate → Eddy preview deploy.
What I built
Shipped three complete design directions, a five-category service catalog, a recent-work gallery with lightbox built from real job photos, an FAQ, a quote form with call and text paths, full LocalBusiness JSON-LD covering twelve service-area towns, and privacy and terms pages.
Results
- Three full design directions delivered for client selection
- Proof built from real job photography, not stock or invented reviews
- LocalBusiness schema covering twelve Monroe County towns
- Two equal conversion paths: quote form and call or text
- Palette derived from the client's existing paper flyer