CreativeBuilds

Photography · Digital products

Lens & Lake Studio

Creative / photography

Lens & Lake is a Madison photography studio selling presets and sessions, but checkout happened in DMs and client galleries lived in broken links.

See the site

Swipe or use the arrows to compare phone, desktop, and an inner page from the live build.

Lens & Lake Studio — mobile home

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The challenge

Preset buyers messaged on Instagram. Files went out by hand. Client proofing galleries expired or confused couples planning a wedding. The showreel on YouTube had no brand context.

Our approach

We built a preset shop with instant download, private client galleries behind login, a branded video player, and session booking, wrapped in one visual identity.

What we delivered

Visitors can buy and download presets, browse portfolio work, book a session, and (as clients) access private galleries. The showreel lives on-site with the studio look and feel.

What works now

  • Preset shop with instant download after purchase
  • Seven digital products with a clear checkout path
  • Private client gallery behind login
  • Branded showreel player on the home page
  • Session booking and customer account area