HVAC · Green Bay trades
Frostline Heating & Cooling
Home services
Frostline Heating & Cooling serves the Green Bay area, but franchise competitors with cleaner sites were winning the calls Frostline should have earned.
See the site
Swipe or use the arrows to compare phone, desktop, and an inner page from the live build.
Frostline Heating & Cooling — mobile home
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The challenge
They showed up for some local searches, yet nearby towns had no dedicated pages. Quote requests came in unstructured, and there was no seasonal page for tune-ups.
Our approach
We built dedicated pages for surrounding towns first, then a step-by-step quote form people could finish on a phone. Three trades-focused design directions followed.
What we delivered
Homeowners can request a quote with equipment details, book a tune-up, read helpful articles, and see reviews, with a 24/7 phone line always visible.
What works now
- Dedicated pages for six Green Bay area towns
- Multi-step quote form with photo upload
- Seasonal furnace tune-up campaign page
- Helpful blog posts for common HVAC questions
- Reviews and emergency phone number front and center