HVAC · Green Bay trades
Frostline Heating & Cooling
Home services | Design, SEO Full, lead intake | Next.js · Cal.diy · CRM
Signature · SEO Full + booking
Green Bay HVAC with Full SEO Foundation, six service-area pages, multi-step quote form, and seasonal tune-up landing page.
Screenshots
The problem
Derek Olsen ranked okay for "furnace repair Green Bay" but lost calls to franchises with cleaner sites. No structured quote intake, and service-area towns had zero dedicated pages.
Approach
Prioritized Local→Full SEO upgrade, topic clusters for service areas, and a multi-step quote funnel before visual polish across three trades-focused directions.
Methodology
Sam Full Foundation artifact, breadcrumb schema, competitor keyword gap, Frostline-specific blog posts, CRM on quote submissions, booking for tune-ups.
What I built
Six service-area pages, multi-step quote form with equipment photo upload, seasonal tune-up LP, 4 SEO blog posts, LocalBusiness + FAQ schema, 24/7 phone CTA, live chat.
Results
- SEO Foundation Full with topic clusters
- 6 service-area landing pages (Green Bay metro)
- Multi-step quote + CRM handoff
- Seasonal furnace tune-up campaign page
- 90+ reviews at 4.8 stars surfaced on site